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경향신문 경제

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💰Economy··1 min read

Why Big Tech is Buying Media: Moving From Tech Wars to Narrative Control

The era of competing solely on hardware specs is fading into the background. Global tech giants are now acquiring media outlets to shape public discourse and control the narratives surrounding their industries. By owning the message, these firms aim to build favorable ecosystems that go beyond simple product sales. It is a strategic shift from being mere toolmakers to becoming the architects of public opinion.

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