Kia Hits Record Revenue but Tariffs Bite Into Operating Profits

Kia reached a historic milestone this quarter with revenue hitting nearly 30 trillion won. However, the celebration is a bit muted as operating profits took a 26% dive compared to last year. It seems heavy tariff costs acted as a major drag on the bottom line despite strong sales performance. The company now faces the challenge of balancing massive scale with the rising costs of global trade barriers.