Coupang Expands US Lobbying Reach to National Security and Administration

Coupang is reportedly pivoting its US lobbying strategy to focus on sensitive security and alliance issues. The e-commerce giant has moved beyond targeting Congress to reach key figures within the executive branch. By framing its corporate interests within the context of the Korea-US alliance, the company seeks a more strategic foothold. This shift suggests a sophisticated attempt to leverage geopolitical narratives for corporate gain.