World Cup TV Rights Stalled as MBC and SBS Balk at High Costs

The race to broadcast the World Cup is hitting a major financial roadblock. MBC and SBS are reportedly stepping back, citing a staggering price tag of 140 billion yen. This leaves JTBC and KBS as the potential sole broadcasters for the event. If a deal isn't reached, fans might find their viewing options significantly limited due to these soaring licensing fees.